• In the World of Main St. Retail, It's War

    ‘You need to differentiate or you die.’

    On the front lines in hometowns around America, 5,000 independently owned Ace Hardware stores are waging this war. It’s the very same fight we’ve championed for Makers, inventors, and entrepreneurs from day one.

    Last year, we joined forces with Ace in the struggle, and we couldn’t be more excited. It’s a strategic alliance that, as in any war, can be key to turning the tide.

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  • The Merchandising Corner: It's White-Hot In Here

    I’ve worked in all sorts of retail environments – apparel, home décor, online – and one thing they all have in common, they host a “white hot” event or marketing push. When you create a powerfully disruptive white display, whether stark white, shabby chic, vintage white, or somewhere in between, your customers will be moved.

    So why is ‘white-hot” a thing and how do you leverage it to your shop’s advantage?

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  • Why Us, Why Now

    As a shop owner, you’re often looking to make your store stand out. Usually, the biggest way is by having unique products. Luckily, we’ve created an easy, streamlined place for you to find—and buy—those competitive-edge-gaining items.

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  • The Power of Small

    “We all succeed when small businesses succeed.” You heard this line ad nauseum throughout the election cycle, but practically, outside of a sound bite, what does that look like?

    It starts by looking something like this.

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    We are Jules Pieri and John Venhuizen, the CEOs of The Grommet and Ace Hardware and we are bridging local store owners, Makers – and you, to help small businesses thrive.

    We passionately believe that there is power in small. The small business. The little guy. The dreamer. The inventor whose vision could be the next big thing. The folks who wake up every day with a chip on their shoulder because they have to duke it out against the shackles of bureaucracy and the Goliaths of business every day. We believe that there is a liberating strength and might in our collaboration.

    We share many of the same goals. We want to strengthen Main Street. We want to amplify the maker movement and launch a new and different kind of industrial revolution. We’re working together to bring more early-stage businesses into your backyard. This creates jobs for people you probably know, gives you higher quality products and bolsters your local economy.

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    We believe in the consumer. We know that consumers yearn for more than cookie-cutter, commoditized, generic stuff anyone can get from nearly every store. We know that consumers still believe in discovery, values-driven brands and a local face behind their retail purchases.

    We firmly believe that there is more to the shopping experience than just faceless interactions and drone delivery. Together, Ace and The Grommet, we can offer our customers more of what we believe makes America special, the unbridled creativity of the local entrepreneur.

    And we’re not budging. We’ve seen the business landscape stacked against the underdog for too long. The way we can tip the scales is by investing in innovation. So we will. And we hope you join us.

    You play a vital part in this success. We humbly ask for your continued support. Visit your local Ace, try these innovative products from the Grommet. It takes tenacity, guts and grit to build a company and help it grow. Learn more about our collaboration that’s putting Grommets in Ace stores in your neighborhood, including more than 170 locally-owned Ace Hardware stores just last month.

    Thank you for your support, for supporting small.

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  • Winter 2017 Trade Show Schedule

    Today we excitedly embark on the Winter 2017 trade show circuit. Our first stop: Atlanta, Georgia for AmericasMart Atlanta. If you’re attending this or any of the shows below, make sure to stop by and say hello. We’d love to see you and we’re sure you’ll love to see the newest products in our catalog.

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  • Learnings from Boston Winter Village

    Throughout the month of December, the Wholesale team found itself dog-fooding throughout Boston. No, we weren't eating puppy chow for lunch; we used our own product as a customer preparing for our chalet at Boston Winter and our storefronts at TownPool and the Boston Design Center.

    We and 40 other Boston-area Retailers exhibited in European-style chalets at City Hall Plaza for a winter wonderland accompanied by a bicycle-powered Christmas tree. Your guess is as good as ours.

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  • Selecting the Right POS System for Your Store

    Maybe you’ve grown tired of doing mental math with a green, transparent visor. Maybe you’ve had an over the counter cash register for years. It’s served you well, but you’re curious what else is out there.

    Maybe you’re ready to throw your old cash register against the wall, but what comes next? What should you look for? Where do you even begin?

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  • Motivation for a Successful Small Business Saturday

    This is an exciting week. Yes, it’s Thanksgiving, but more importantly, it’s Small Business Saturday—your Super Bowl. Since the day is fast approaching, we’ve got a few motivational words to help make this your best Small Business Saturday ever.

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  • Visit Our Pop-Up Shop in Boston

    You've seen our top Grommets in person by visiting us at trade shows. But if you're in or around Boston during November and December, you get a bonus opportunity to see them at our pop-up shop at 899 Boylston St. (It’s across from the Prudential Center in Back Bay.) You can get an early start on your holiday shopping without waiting for shipping or scout out inventory for 2017.

    See how effective Peeps are at cleaning your glasses. Feel Cactus Scratcher hit that hard-to-reach itch. Take a whiff of Duke Cannon, Walton Wood Farm, and Clear My Head then explore the rest of Boston’s premiere shopping destination.

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    We have Nantucket’s TownPool to thank for setting up this see-it-for-yourself opportunity. They specialize in creating visual shopping experiences and we’re thrilled to be a part of this one.

    See you in Back Bay!

    If you pop in, snap a photo and share it with us on Instagram by tagging @TheGrommetB2B 

  • Let Us Help You Drive Traffic on Small Business Saturday

    Small Business SaturdayTM (is approaching fast—the 24-hour celebration started by American Express that encourages everyone to shop Main Street and boost their local economy. There’s only one thing this party needs: attendees. That’s where we’d like to help.

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