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5 Ways to Train New Retail Staff

Proper staff training is really a win-win-win for the employees, management, and customers alike. Training staff doesn’t have to follow an outline for a set period of onboarding time, but rather should be ongoing with the goals of ensuring consistent messaging, improving employee morale, and reducing employee turnover— all while increasing sales. Here are five effortless ways to train new staff beyond the book.

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Consider personalities

Beyond the interview process, getting to know your employees will not only create a comfortable and supportive working environment, but it will also help to understand the best way to train to their personalities, whether that’s by reading a manual or by doing.

It’s easy to forget that everyone learns differently, and feedback is best received when it is personalized rather than prescriptive.

Reward good behavior

Strong employees aren’t necessarily top sellers (although they could be). Good employees engage with both customers and other employees, while looking for opportunities to improve and offering suggestions.

Measures for success shouldn’t go unnoticed but can be as simple as relaying a positive customer experience or even online review during a staff meeting.

Pop quiz

It doesn’t have to be anything formal, but asking new employees throughout the day to look up pricing or whether a product comes in a different color will help keep them on their toes for when those questions arise from customers throughout the day.

Also be sure to ask employees for feedback on new products, or procedures, to empower them and make them feel invested.

Continued education

Training doesn’t end after the first week. In fact, employees should be briefed on new products and procedures as they are rolled out, perhaps in a weekly staff meeting, so that everyone is on the same page.

Create a community of learners who are excited to tell customers what’s new on shelves to position your employees and, in turn, the store as experts in your field.

Lead by example

Setting expectations while modeling good behavior both internally and with customers sets everyone up for success. Set clear guidelines for what you expect from them, and give them the tools with which to succeed.

Treat employees as equals, and look for ways to motivate them individually and as a team.

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