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6 Last Minute Steps to Prepare for a Trade Show

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If you're anything like us, you're finalizing your trade show preparation. You're double-checking flights, making sure displays and products are packed up, and wondering where you put your phone charger –you just had it.

You can run through your internal checklist 100 times, you're still bound to overlook something that leaves you face-palming yourself as the show opens. To avoid that, we've assembled a list of essential but oft-forgotten items to remember before you hit the road.

Connect with the Show

Many trade shows have an app with schedules, exhibitors, and show layouts. Download it and check out what's going on. If there isn't one, go to the show's website. Also, every show has a hashtag to follow on social media with updates, events, and buzz around the show. Make the most of your time and arm yourself with pertinent information so you don't miss a thing.

Set a Plan of Attack

Once you know what's going on, identify places you want to see and people you want to meet. Schedule appointments if possible as everyone's time is precious. Look for peer meet-ups and panels you want to attend as well. Trade shows are an excellent place for networking and professional development. Connecting with industry peers while receiving valuable new insights is the jackpot.

Be High on Supplies

Bring plenty of pens and paper, and don't forget a stapler. You should also have enough business cards to fill a kiddie pool. Ok maybe not that much. No, actually that much. It can't hurt. Set up a workstation so you know where everything is. Clip a pen to your lanyard and stick the business cards in there, too. It will be your conversation holster and it'll save your neck during face-to-face interactions.

Map it Out

How long will it take to get from your hotel to the exhibit? How about exhibit to exhibit, exhibit to food, or the granddaddy of them all, exhibit to restroom? Basically, you want to know where you're going at all times, especially if you're in an unfamiliar city. You've got enough on your plate without running around like a crazy person trying to get everywhere.

Keep Comfortable  

You're going to walk A LOT. You'll think to yourself midday, "Surely there can't be more walking." There is so don't let poor footwear slow you down. Wear sneakers or at least shoes that won't give you blisters in five minutes. It's also winter time so unless you plan to get the blood pumping with a power walk, an extra layer for warmth is recommended. Bring a rolling bag to collect all the materials given away, too. One flyer is nothing to carry. 50 will drag you down. We'll be handing out stuff and believe us, we're not qualified to pop a dislocated shoulder back in.

Have Fun

It may seem silly, it may seem cliche, but have fun. You're attending a trade show because you're looking to grow your business and/or better your career.  Meet new people, check out the city, it is a terrific experience personally and professionally and you should enjoy every second of it. Trust us, we know a thing or two about that.

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Speaking of fun, if you're at one of these upcoming shows, stop by and say hello, we'd love to see you!

Are you a Retailer interested in sourcing innovative products for your store? Apply to The Grommet Wholesale here.

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