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How to Set Your Store Apart This Holiday Season

Gaining an edge over other shops in your community—that’s a common problem for Retailers. And during the competitive holiday season, the issue only intensifies.

How do you set yourself apart? How do you make yourself more than just a shop?

Events are a great way to showcase your shop in a new light. It makes being at your store less about shopping and becomes simply a time to learn and have fun. It also helps you create an emotional connection with shoppers, which should be right up there with revenue on your list of business goals.

Luckily, many of the products on our site lend themselves to interactive in-store activities.

Here are just a few.

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Precious Metal Prints

Events: December Holidays, Mother’s Day, Father’s Day, I Love My Pet celebrations

Precious Metal Prints has a line of necklaces and cufflinks that feature a loved one’s fingerprint or even a nose print from a four-legged friend. They give you clay to make the imprint, then you send it to them to create a personalized piece of jewelry.

What: About eight weeks before the given holiday, host an imprint-making event where each participant creates one or more impressions in the clay. Then you’ll send all the imprints to Precious Metal Prints for casting. Have your shoppers come back to the store to pick up their finished pieces—which is a bonus. It’s another chance to sell them on the other great products on your shelves.

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Paint2It

Events: DIY Night, Paint Night

Handmade gifts are always well received. They’re thoughtful and show how much the giver cares. Painted gifts qualify, too, even if the customer isn't Picasso. Paint2It is an anti-gravity paint tray that typically serves as a perfect palette for touch-ups around the house, but can easily fill in for an event, too.

What: Have customers sign up and prepay to ensure you get the right amount of supplies: paint, brushes, stencils, various canvases, etc. If you have someone crafty on staff or in the community, enlist them to lead a tutorial of painting a fun wall hanging on an old pallet or canvas. Attendees will learn how to use the Paint2It product and how they can use it in their lives while creating a gift for a loved one.

You can also use the opportunity to teach them about other products like ‘SnotTape or My Paint Saint for when they inevitably have to paint their own home. Voila! You’ve created a smarter customer who knows what these products are for and given them a reason to value you more.

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Savino and Wine2Go

Events: Wine Tasting, Holiday Party

Wine tastings are a classic holiday event. This time, though, focus as much on what you’re using to serve and hold the wine as the wine itself.

People will be shopping for wine gifts and Savino is perfect for any oenophile at home just as Wine2Go is the perfect gift for one on the go. The added bonus is you don’t have to worry about broken glasses around the store because Wine2Go cups are indestructible.

And should anything get stained, well, Chateau Spill Red Wine Stain Remover was created for a reason. Check with your local administrations to see if you can offer wine in-store and you’ll kick this shopping season off to a great start.

 

Creating a special night for your shoppers is what will make you more than just a shop. By creating a memory, you’ll come to mind when they look at pictures or products from that night. They’ll look to create more memories by seeing what other events (value) you have planned. If you have a product you would like to work a night around and are stumped on how to do it, shoot us an email and we would be happy to brainstorm with you. 

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