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Loyalty Program Ideas

Profitability aside, the underlying goal of any retail business should be to establish a loyal customer base. To show your thanks, those who choose your store above others on a regular basis should be rewarded in the form of some exclusive offering, monetary or otherwise. Here are some suggestions to keep your loyal following happy and, above all, engaged.

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Buy one, get one

Don’t discount the traditional route of buying a specific number of products and getting one free. Take it a step further by upgrading the cumbersome loyalty business cards by having customers enter their email addresses at the point-of-sale to, in turn, gather that oh-so-valuable contact information, while also eliminating the need to carry around a stack of punch cards.

 

Points system

Less cut and dry, enlist a points system for customers to earn certain rewards based on different levels of engagement, such as taking a survey or referring a friend. What’s more, reward user-generated content, such as writing an online review or sharing your posts on their social media pages, which costs your company nothing but provides priceless promotion.

 

Get social

Chances are, your social media followers and email subscribers are your loyal customers. Put those channels to use by starting a campaign — perhaps using a unique hashtag, offering a discount code, or even posing industry-specific trivia—to engage followers to promote your brand and its products on their own pages.

 

Members-only events

Social media followers and email newsletter subscribers can gain exclusive access to events held at your store (think after-hours calligraphy lessons, flower arranging, and yoga practices) simply by liking your business, automatically inviting customers back to your store and hopefully bringing a friend or two.

 

VIP club

Depending on the nature of your business, having customers pay a service fee upfront to gain exclusive access and discounts or priority purchasing could be a win-win, guaranteeing an investment on both ends with a fail-safe return visit. Better yet, let customers choose their level of engagement and empower them to personalize their experience with anything from offering an expedited checkout process to free product previews.

 

Question for you

How do you keep your customers engaged? Describe the loyalty program you use in your store in the comments below for a chance to win Grommet Swag!

Comments

  • Jan Says:

    personal phone calls & social media

  • Brina Pochal Says:

    Awesome, Jan!

    You have a lot of great posts on your Instagram account! I even noticed a few Grommets :)

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