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Motivation for a Successful Small Business Saturday

This is an exciting week. Yes, it’s Thanksgiving, but more importantly, it’s Small Business Saturday—your Super Bowl. Since the day is fast approaching, we’ve got a few motivational words to help make this your best Small Business Saturday ever.


First, consult our checklist for a successful Small Business Saturday.

Next, read “How Smaller Retailers Can Beat Amazon” by Rhonda Abrams’ in USA Today.

We bet you’ll find it invigorating, like we did, to read that Small Business Saturday sales beat out those on Black Friday/Cyber Monday last year. And you’ll see the potential for shopping local to keep climbing. One big reason is that millennials are big supports of the Shop Small movement, and they’re poised to become a bigger and bigger percentage of consumer spending in the coming years.

Then, listen to Boston City Councilor Annissa Essaibi-George’s recent speech, urging fellow Council members to promote small businesses this Saturday and every day. She rightly points to that support as a way to improve local neighborhoods nationwide.

“Small businesses invest in our communities. [They support] our little leagues, parades and our schools. They often become central to our neighborhoods. And they generate 170,000 jobs [in the Boston area].  

Small businesses also create a path to the American Dream for countless immigrants, women and people of color.  

A member of my staff recently shared the story of her immigrant parents who, without the benefit of even a high school education, created a neighborhood candy store and ice cream shop that enabled their family to buy a home and send four children to college.

My grandfather came to the United States with my grandmother with no assets other than his skills and his determination. Similarly, he built his life in the United States as an immigrant entrepreneur. This story repeats itself thousands of times in our neighborhoods.”

Take the words of Rhonda Abrams and Councilor Essaibi-George to heart. Create an experience this Saturday, inspire those who walk through your door, take pride in living the American dream, and know you’re helping improve your neighborhoods and economies.

We’ll be with you this Saturday and every day after in that effort. We have the power to build our own communities. Let’s do it.

And now, in keeping with this rallying cry, here’s a segment of Annissa Essaibi-George’s speech set to motivational music.

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