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Tag Archives: loyalty program

  • Loyalty Program Ideas

    Profitability aside, the underlying goal of any retail business should be to establish a loyal customer base. To show your thanks, those who choose your store above others on a regular basis should be rewarded in the form of some exclusive offering, monetary or otherwise. Here are some suggestions to keep your loyal following happy and, above all, engaged.

    Image from Getty Images

    Buy one, get one

    Don’t discount the traditional route of buying a specific number of products and getting one free. Take it a step further by upgrading the cumbersome loyalty business cards by having customers enter their email addresses at the point-of-sale to, in turn, gather that oh-so-valuable contact information, while also eliminating the need to carry around a stack of punch cards.

     

    Points system

    Less cut and dry, enlist a points system for customers to earn certain rewards based on different levels of engagement, such as taking a survey or referring a friend. What’s more, reward user-generated content, such as writing an online review or sharing your posts on their social media pages, which costs your company nothing but provides priceless promotion.

     

    Get social

    Chances are, your social media followers and email subscribers are your loyal customers. Put those channels to use by starting a campaign — perhaps using a unique hashtag, offering a discount code, or even posing industry-specific trivia—to engage followers to promote your brand and its products on their own pages.

     

    Members-only events

    Social media followers and email newsletter subscribers can gain exclusive access to events held at your store (think after-hours calligraphy lessons, flower arranging, and yoga practices) simply by liking your business, automatically inviting customers back to your store and hopefully bringing a friend or two.

     

    VIP club

    Depending on the nature of your business, having customers pay a service fee upfront to gain exclusive access and discounts or priority purchasing could be a win-win, guaranteeing an investment on both ends with a fail-safe return visit. Better yet, let customers choose their level of engagement and empower them to personalize their experience with anything from offering an expedited checkout process to free product previews.

     

    Question for you

    How do you keep your customers engaged? Describe the loyalty program you use in your store in the comments below for a chance to win Grommet Swag!

  • What Campaigns Should You Be Running To Get People In The Door?

    Retail stores should not rely on inventory alone to get customers in the door. Think outside the proverbial packaging box, and start a campaign that is low cost but high payoff. Whether getting customers in the door for the first or hundredth time, there’s a method to match your store’s financial and time budgets. Here are a few suggestions to get you started:

    Social media

    Sure, you post new product photos and share in-store promotions, but if you aren’t truly engaging with your customers on your social media accounts, you’re missing an opportunity to take your relationship to the next level. Aside from replying to questions and comments, even in the form of a direct message, run contests featuring unique hashtags that require followers to share on their own pages. The prize can be something as simple as a seasonal item that will get them in the door wanting more.

     

    Email campaigns

    Without being obtrusive, email campaigns can give those who choose to sign up extra incentive to visit your store. A monthly email to subscribers can quickly include any special events, new product highlights, a coupon, and links to social media handles without clogging inboxes. Signing up for the newsletter can easily be done on your store’s website, at the cash register, and promoted via social media.

     

    Loyalty program

    Discounts work to draw customers in, but repeat visitors will come back time and time again if they are members of a loyalty program. Money off future purchases or even access to an exclusive event in store or online can often entice customers to return for a repeat visit. Make the reward worthwhile and easy to obtain to motivate customers to reach it, such as free lifetime shipping.


    Giveaways

    Everyone loves free stuff, especially when it’s from their favorite retail store. Give customers incentive not only to set foot in the store, but also to sign up for your email newsletters or follow your social media accounts by entering them to win even the smallest of trinkets. Even if they didn’t need to be present to win, they’ll have to stop by to claim their prize, and regular contests will only help to identify both loyal followers and product trends.

     

    In-store events

    Partnering with a local yoga studio or restaurant for an in-store event can be hosted after business hours without interrupting regular business operations. The same can be said for special ladies nights that bring in a local maker to teach calligraphy or even a craft beer or wine tasting. It’s a win-win-win for you, your customers, and the business with whom you’ve partnered. Engaging your customers with your products while offering expertise and advice will only make them want to come back to learn (and buy) more.

     

    Charity drives

    Take advantage of organizations that already exist and align with your store’s mission by sponsoring a local event or donating to a worthy cause that will get your company name in front of current and potential customers. Host an annual food or clothing drive, then offer a discount to customers who bring items to donate. Not only will it get traffic in the door, but it will also start a conversation worth engaging in.

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