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Tag Archives: Merchandising

  • The Merchandising Corner: It's White-Hot In Here

    I’ve worked in all sorts of retail environments – apparel, home décor, online – and one thing they all have in common, they host a “white hot” event or marketing push. When you create a powerfully disruptive white display, whether stark white, shabby chic, vintage white, or somewhere in between, your customers will be moved.

    So why is ‘white-hot” a thing and how do you leverage it to your shop’s advantage?

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  • Make Your Store Pop with a POP Display

    A customizable Grommet POP display lets you capitalize on The Grommet's reputation for sourcing the latest innovative products from independent Makers within your store. It's an effective way to grab a customer's attention as they love being able to see new products backed by a brand they trust, in person, in their favorite local shop free of shipping charges.

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  • Retailer Spotlight: Heartfelt

    Get to know Heartfelt, the latest Retailer in our Main Street series of shops who stock products from The Grommet Wholesale.
    What's special about Heartfelt
    1,000 ornaments and the Bunny Apocalypse—just two of the incredible displays that have charmed visitors at Heartfelt. It’s easy to see why this San Francisco shop has a loyal local following.Whimsically blending old and new, owner Darcy Lee calls it a “general store with a modern twist.” An apropos analogy, with Heartfelt housed in a rustic, exposed-beam building where a dry goods store once stood.You never know what you’ll find, and that’s half the fun. Everything here has a wink and sparkle—and a dose of lovely design. A local flower assortment blooms near the front door. Gift wrapping is free, and the staff is ever-helpful. Vintage-inspired signs compliment the eclectic array of wares, which suits every price range. “Good taste doesn’t need to be expensive” is Darcy’s mantra.Standing in the store she’s built for 17 years, Darcy recalls her dad’s spot-on advice. “Years and years ago, he told me that my endless energy for shopping would make me a good storekeeper. When Heartfelt came up for sale, his words rang true and I bought it.”On behalf of all of Heartfelt’s fans: Thanks, Dad.
    The Urban Muse's favorite Grommets:
    Duke Cannon
    1
    DUKE CANNON
    Guys are hard to buy for, and this soap is everything I like in a gift item . . . funny, cool packaging, and practical.
    2
    TOOCKIES
    My customers care about Fair Trade. This versatile, handmade washcloth is good for the body, the kitchen, and others. They feel terrific and—bonus— you can throw them in the wash.
    Toockies
    Qlipter
    3
    QLIPTER
    A giant carabiner that acts like a hook. Need I say more? One can’t even count all the ways this is useful.
    4
    LILLY BRUSH
    Our Heartfelt neighborhood is full of pet lovers. If you’re a parent to a four-legged friend,  you need this.
    Lilly Brush
    Lay-n-Go
    5
    LAY-N-GO
    Keeping the parts to kids’ stuff can be a challenge (think Legos).  This ingenious bag makes traveling with small toy pieces a dream. Also works well as a make up bag!
    6
    PULLEEZ
    How one pulls one’s hair back is sort of a big deal. I can see why models have latched onto this item. Finding the perfect hair tie is extremely satisfying.
    Pulleez
    Heartfelt's hours and location
    Are you a retailer?
  • Retailer Spotlight: Quinstance

    Get to know Quinstance, the latest Retailer in our Main Street series of shops who stock products from The Grommet Wholesale.
    What's special about Quinstance
    Spreading cheer and delight with its collection of U.S.-made and Fair Trade items. That’s the mission of Quinstance, a newly-opened shop in the Boston suburbs. Quinstance is a word owner Erin Sandler invented. “A mashup of the words coincidence and instance, it’s a serendipitous find that makes you happy each time you use it, put it on or look at it.” Passionate about filling a store with exactly such kinds of things, Erin started planning to open one (leaving behind her pursuit of a PhD). As she curated the future Quinstance collection, Erin was surprised by what moved her most: the stories and creativity of the small Makers, the artisans, the people pursuing their dreams one piece at a time.She added another dimension to her plans: selling only Made in the USA and Fair Trade products. We find Erin as inspiring as the Makers featured on the shelves in her shop.
    Quinstance's favorite Grommets:
    Duke Cannon
    1
    DUKE CANNON
    I haven't met a man yet who doesn't love these Big Ass Bricks of Soap. Smells like a perfect fit.
    2
    KEYSMART
    One of my customers said, "That's the smartest thing I've ever seen! For keys." I replied, "And that's why it's there in the name - Key. Smart."
    KeySmart
    PocketMonkey
    3
    POCKET MONKEY
    One for me. One for you. One for Dad. One for my sister. One for Ben. One for . . .
    4
    INDIEFLIX
    One of the coolest items we carry. It's literally a film festival in a box! To see these movies without IndieFlix, you need to go to Toronto or Sundance.
    IndieFlix
    The Coin Laundry
    5
    THE COIN LAUNDRY
    Gorgeous designs, absorbent towels. My grandmother had towels like these, and I remember us washing and drying dishes by hand.
    6
    FORMATICUM
    To find the best way to store cheese, the Maker of these cheese papers and bags went on a pilgrimage to France. How can you argue with research like that?
    Formaticum
    Heartfelt's hours and location
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  • Retailer Spotlight: Heyday of Bozeman

    Meet Heyday, the latest in our series of Main Street shops who stock The Grommet Wholesale.
    What's special about Heyday
    When Elisabeth Rickenbaugh opened a shop to celebrate life’s everyday moments, “Heyday” was the perfect name.Heydey inhabits a remodeled historic building among the Main Street stores in Bozeman, MT. The exposed brick and soaring ceilings are a beautiful backdrop for the colorful, unique home accessories.Her team helps visitors explore and even knows many shoppers by name. Goods from small Makers, and those Made in the USA, are a big part of the selection. Need a gift wrapped? That’s complimentary.In-store workshops invite customers to push their creative and home-enhancing boundaries—from building the perfect terrarium to mixing a refreshing summer cocktail.Even on the sidewalk outside, Heydey helps folks celebrate the everyday. A bowl of bubble solution and giant wand beckon passersby to play. “All day long,” says Elisabeth, “people young and old make fabulous, huge bubbles that float down Main Street.”Stop by Heyday or shop Heyday’s favorite Grommets below.
    Heyday's favorite Grommets:
    Belle-V
    1
    BELLE-V
    Who doesn't love ice cream? We love the sleek and sturdy design of these ice cream scoops.
    2
    BUBI BOTTLE
    Bozeman-ites are always looking for a great way to take water on all of the outdoor adventures here in Montana. The multifunction of this bottle, too! We like the Bubi Bottle for school age kids too!
    Bubi Bottle
    ThrowBowl
    3
    THROWBOWL
    The water bowl that turns into a frisbee and also rolls up to fit anywhere!
    4
    JELT
    Made by our friend here in Bozeman, this low profile belt with inner gel is both functional and stylish.
    Jelt
    Cooks Innovations
    5
    BUTTERMILL
    This is a great problem-solver! Spreadable and unspoiled butter for your morning toast.
    6
    SNAKE EYES
    We thought this was an interesting alternative to Bocci for backyard fun. We love the burlap bag and the hand-made feel of these oversized dice.
    Snake Eyes
    Heyday's hours and location
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  • Retailer Spotlight: The Urban Muse

    Holistic day spa The Urban Muse is the latest shop in our Main Street series, featuring main street Retailers who stock products from The Grommet Wholesale. Stop in and see owners Kristin and Tracy in Denville, NJ, or shop their favorite Grommets below.
    What's special about The Urban Muse
    Sometimes the biggest challenges in life create opportunity. That’s the background of The Urban Muse, celebrating 11+ years of helping guests renew their energy and treat themselves well.This holistic day spa, run by Kristin and Tracy Pamperin in quaint downtown Denville, NJ, first became a goal for them after the events of September 11th. They realized so few focus on what’s truly important in life: our family, our community, and ourselves. Drawing on their artistic, creative, and spiritual backgrounds, Kirstin and Tracy created a warm, welcoming space devoted to relaxing, recharging, and smiling. Even in their adjoining retail shop, items have inspirational stories and are crafted from the highest quality materials. If you’re nearby, stop in to The Urban Muse and take time to nurture your spirit and your sense of humor.
    The Urban Muse's favorite Grommets:
    4ID
    1
    4ID
    Show your athlete some love and make sure they get through their 10 p.m. run safely.
    2
    ALLETT
    Don't worry, you didn't forget your wallet! You’re just enjoying superior wallet comfort. Perfect for anyone on the go who needs quality and convenience.
    Allett
    Earhoox
    3
    EARHOOX
    See that guy on the treadmill being strangled by his forever-slipping earbuds? Don't be that guy.
    4
    KEYSMART
    We've all got that friend who sounds like Santa's reindeer when they walk. No more.
    KeySmart
    The Coin Laundry
    5
    THE COIN LAUNDRY
    They say the kitchen is the heart of every home. These products are perfect for any chef or foodie. Super absorbent and outstanding quality.
    6
    DI POTTER
    Super cute with classic prints, these unique shades add a special touch and couldn't be easier to assemble.
    Di Potter
    The Urban Muse's hours and location
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    Check out other Retailers in this series: Larkellen Boutique in Reno, NV and CorAzoN in St. Paul, MN.

  • Retailer Spotlight: Larkellen Boutique is Hot in Reno

    You’ll feel right at home when you visit Larkellen, the Reno boutique run by mother-daughter team Debi and Mimi Canfield. Discover unique gifts and personal treats from small Makers, including some of their favorites from  The Grommet Wholesale
    What's special about Fa-So-Latté
    For both Debi and Mimi, Larkellen is a labor of dedication and love. Debi grew up in her parents’ antique and shoe shops, where she learned the importance of the right merchandise—and how it’s displayed.“In choosing our shop’s name, it all came down to family,” says Debi. “Larkellen is the street I grew up on in Los Angeles and where my parents still live to this day.”
    Larkellen's favorite Grommets:
    SoberDough
    1
    SOBERDOUGH
    For the baker or beer drinker in your life. This quick and easy-to-make bread is a big hit with our customers.
    2
    NAPA SOAP COMPANY
    We love our men, and want to pamper them as much as we pamper ourselves. A years’ worth of shave gel with fantastic scents, a cool cup, and an awesome brush.
    Napa Soap Company
    Stu's
    3
    STU'S BLOODY MARY MIX
    We live for a good Bloody Mary and this kit helps you create the perfect drink.
    4
    PORTLAND BEARD COMPANY
    We might not have beards but we love our men who do. This is manly and rehydrating . . . even better that it is made in Portland, Oregon.
    Portland Beard Company
    Vestiges
    5
    VESTIGES
    Nobody loves their state more than us Nevadans. These state-specific kitchen towels make a high quality hostess gift at a great price.
    6
    MY CUP OF CAKE
    It takes all of our might not to run home and bake these little cups of goodness...
    My Cup of Cake
    Larkellen hours and location
    Are you a retailer?
  • Retailer Spotlight: CorAzoN in Minneapolis

    CorAzoN is our latest featured Retailer, stocking its shelves via The Grommet Wholesale. If you're nearby, stop in. Otherwise, check out CorAzoN’s collection of favorite Grommets below.
    What's special about CorAzoN
    CorAzoN is a small Minneapolis shop named after the Spanish word for heart. It’s a fitting title given that owner Susan Zdon believes in understanding the people behind items she sells. She carefully chooses products from local artisans and small Makers, and is committed to knowing their stories.

    “It means a lot to us and our customers to believe in what the Maker is doing or what the product stands for. Over the years we’ve become super savvy curators. When you have a small space, you choose your selection carefully.”
    - Susan Zdon, Owner of CorAzoN
    CorAzoN's favorite Grommets:
    CorAzoN's favorite Grommets:
    Whooz?
    1
    WHOOZ?
    Who could resist those faces? Functional, whimsical, we’re all in.
    2
    FIREBUGGZ
    Campfires bring the family together year ‘round in Minnesota. Yep, year ‘round.
    Firebuggz
    Greener Step
    3
    GREENER STEP
    Smart. Who doesn’t appreciate a waste-reducing solution to an everyday product.
    4
    KEYSMART
    This is a classic “we’ll never go back to the old way” discovery.
    KeySmart
    Allett
    5
    ALLETT
    Thin is in. The days of thick bulky wallets are behind us.
    6
    AVO SHARK
    The nearest avocado tree is 2,000 miles away. We’ll take any help we can get.
    Avo Shark
    CorAzoN hours and location

  • Retailer Spotlight: Well in New Orleans

    Stores around the U.S. are stocking their shelves via The Grommet Wholesale. This featured Retailer is Well located outside of New Orleans. If you're nearby, stop in. Otherwise, check out their favorite Grommets and shop on our site.
    What's special about Well
    Well opened in June 2013 with one mission: to change lives. We offer all the tools and treatments for healthy living, like delicious all-natural foods, acupuncture and massage, and dietary guidance.To enhance our focus on overall wellbeing, we sell useful, innovative products to make everyday life easier and more enjoyable. The Grommet Wholesale is the source for some of our favorites.At Well we believe that feeling "okay" isn't good enough; feeling great, vibrant, alive should be the norm, not the exception. Most importantly, we believe you create yourself every day.- Karen Adjmi and Jackie Palumbo, co-owners of Well
    Well's favorite Grommets:
    Well's favorite Grommets:
    Toockies
    1
    TOOCKIES
    These are perfect for us because they reinforce our give-back philosophy. Fair Trade wash cloths exfoliate without damaging sensitive skin and they benefit women artisans in India.
    2
    FORMATICUM
    We recommend these for all our cheese lovers. French bags that preserve the flavor and increase the shelf life of your favorite cheese.
    Formaticum
    Soggy Doggy
    3
    SOGGY DOGGY
    We're suckers for animals so we are OBSESSED with these quick dry pet towels. They work like a sponge, keeping your house clean and your dog happy.
    4
    TIGER BALL
    Perfect alternative for INSTANT relief for our clients that don't have time for a massage. Targeted penetration for those uncomfortable, hard knots. Feels amazing.
    Tiger Ball
    Tookies
    5
    TIGER TAIL
    Great for combating aches and stiffness in the upper and lower body. Our massage therapists use it on themselves. Easily glides over the whole body using as much, or as little, pressure as our customers want.
    6
    THE TRAVEL HALO
    A compact head pillow/eye mask combo keeps your head upright for peaceful traveling... great gift for the jet setter.
    The Travel Halo
    Well is open seven days a week
  • Retailer Spotlight: Fa-So-Latté of West Virginia

    Fa-So-Latté Coffee & Gifts is a West Virginia gem. Part of their commitment to the community is featuring products from small Makers, including those from The Grommet WholesaleIf you're near Beaver, WV (about an hour outside of Charleston), stop in. Otherwise, shop Fa-So-Latté’s favorite Grommets below.
    What's special about Fa-So-Latté
    Fa-So-Latté is a charming cafe and gift shop housed in an old school library. Owners Will and Michele Davis opened in conjunction with The School of Harmony, a community arts program that occupies the rest of the building. Every week, more than 350 students take music, dance, and art lessons.Students, parents, siblings, and friends stop in to Fa-So-Latté, shopping for eco-friendly, educational, and creative toys and gifts. And while they’re at it, they can enjoy a coffee or snack, made with with wholesome ingredients and served with a hearty dollop of hospitality.

    “I like focusing on up-cycling, renewable resources and local artisans.”
    - Michele Davis, Owner, Fa-So-Latté
    Fa-So-Latté's favorite Grommets:
    Original BaconKit
    1
    The Original Baconkit
    Everyone loves bacon, and wouldn't everyone love to make their own? Slice it their own way? YES.
    2
    COLORKU
    It's a whole new take on an old game. Wooden sudoku in color. So clever.
    COLORKU
    Ever Bamboo
    3
    EVER BAMBOO
    No more stinky football shoes. No more stinky soccer bags. And in the end, you open up the pack and return it to the earth. How cool is that?
    4
    BEYOND 123
    It's just a simple, fun plaything for the old and young alike. Create rainbows and designs. Bonus: it's made from wood, a renewable resource.
    Beyond 123
    Toockies
    5
    TOOCKIES
    Great organic product with a great story. Every pack is signed by the woman who made them. (At first my son thought these were “just wash cloths." Then he read the story and decided they’re one of our coolest items.)
    6
    WHOOZ?
    These have become a big seller in our area since the local school board issued an iPad to every student. Families with multiple children no longer have to endure the fights over whose charger is "whooz."
    Whooz?
    Fa-So-Latté hours and location
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