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Tag Archives: small businesses

  • 5 Ways to Instantly Improve Your Gift Shop's In-Store Experience on a Budget

    As with most aspects of life, you don’t have to spend a lot of money to make a big impression. When designing your retail store layout, it’s more important to be efficient both in terms of cost and space than it is to blow your budget on unnecessary displays and products. Here are five simple ways to easily improve your in-store experience without breaking the bank.

    Less is more

    If working with limited square footage, it may sound counterintuitive, but decluttering your space will actually help eliminate overstimulation. Shoppers’ eyes are drawn toward cleaner displays that allow artisan gifts to shine, cutting down on the need to fill empty shelf space. This principle can be applied throughout the store, including at the register and in the window display.

     

    Light it up

    Drawing attention to you displays can be as simple as adjusting the lighting throughout the store. In addition to making sure all bulbs are working, the use of uplighting, spotlighting, and track lighting can all guide the customer visually to promotions and displays of featured products.

     

    Engage the senses

    Visual appeal is naturally at the top of any shop owner’s list, but don’t discount the other four senses that encourage customers to engage with the products, down to the music that pipes throughout the store. Free samples that you can touch and even taste are a small investment that go a long way, and you don’t have to be a parfumerie for your store to smell like anything other than cleaning products.

     

    Use resources you already have

    Chances are, you have accumulated a lot of creative packaging while stocking your store with wholesale artisan gifts. Rather than purchasing expensive shelving or display cases, put those empty crates and boxes to use by setting up a display or end cap, or even use old picture frames, corkboards, or hooks to display products in an eye-catching way.

     

    Think signage

    Printing and reprinting new signs for every promotion or sale can be an unexpected cost, so instead invest in chalkboards or even an electronic lightbox to display your rotating messages. What’s more, use QR codes for customers to scan to learn more about a product on your website rather than printing out bios for every new artisan.

  • Understanding Section 179 for Your Small Business

    Most small businesses point to access to capital as the number one hurdle in growing their business. With it, they can hire, purchase inventory, upgrade equipment, and increase marketing efforts. But even the application for that funding can be cumbersome.

    To help you or another small business gain access to capital, our affiliate partner Kabbage reviews basic business information to understand performance and deliver flexible funding online or through their app. It's a modern-day solution to an age-old problem.

    Courtesy of Kabbage

     

    Their site is brimming with helpful resources for small businesses from their blog to case studies to their small business toolkit. But here, we're going to focus on one specific issue: section 179.

    Section 179 applies to tax deductions for business depreciation of property. While it won’t increase the overall deduction you can take, it does give small businesses an option to take their deduction more quickly. With Section 179, a company can deduct the full value of certain business equipment purchases in the same tax year that the purchases are made, instead of spreading it out over many years.

    We asked Kabbage to break down the details of Section 179 to help make it clear and simple.  
    Continue Reading

  • You are the Key to a Successful Small Business Saturday

    You are the last person we need to be telling that Small Business Saturday is this weekend. You’ve been spending the last few weeks readying your store, inventory, and mind for the rush of holiday shoppers and us hyping it up won't do anything to change that.

    The only thing left to be said is you, yes, you, are uniquely prepared to have the most successful Small Business Saturday your store has ever seen. And that is because your store has something that no other store on Earth has — you.

    You bring a knowledge, expertise, and personable approach that is unmatched. Those characteristics are the engine of your store, let them power each interaction you have with a customer whether they’re merely browsing or unloading an armload of merchandise. We certainly hope it’s the latter.

    You’ve read enough “Retail is Dying” headlines this year to make your head explode. We don’t need to tell you this either, but Retail isn’t dying. It’s changing. It is craving a personalized approach that offers something a website can’t — you.

    You have the ability to create an experience for a shopper that can leave a lasting impact. From suggestions to information to stellar service, these experiences will shape the foundation of Retail’s next chapter. And we can’t wait to see what you do to usher it in.

    If you’re looking for specifics, we have a few other blog posts with last-minute tips for Small Business Saturday. We’ve found demos with our products to be particularly engaging with customers. If you’re looking for inspiration for how to bring any of our products to life, browse our site and watch our videos to learn more about the use cases for each.

    The Grommet opens it's first retail location in the Natick Mall

    As a store owner, the 96 hours post-Thanksgiving are a blur traveling at hyperspeed. With customers’ attention being vied for at every second, making an impression, let alone a sale is like trying to harness a tornado. We are here to be a resource in any capacity we can and we look forward to gathering our own learnings from our stores in Natick and Boston so as to improve our own service. 

    But for now. Best of luck. We are rooting for you. And we are thanking you for supporting local Makers and your fellow small business owners. You are helping shape our economy and country and we’re glad to be working alongside you.

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