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Tag Archives: store

  • You are the Key to a Successful Small Business Saturday

    You are the last person we need to be telling that Small Business Saturday is this weekend. You’ve been spending the last few weeks readying your store, inventory, and mind for the rush of holiday shoppers and us hyping it up won't do anything to change that.

    The only thing left to be said is you, yes, you, are uniquely prepared to have the most successful Small Business Saturday your store has ever seen. And that is because your store has something that no other store on Earth has — you.

    You bring a knowledge, expertise, and personable approach that is unmatched. Those characteristics are the engine of your store, let them power each interaction you have with a customer whether they’re merely browsing or unloading an armload of merchandise. We certainly hope it’s the latter.

    You’ve read enough “Retail is Dying” headlines this year to make your head explode. We don’t need to tell you this either, but Retail isn’t dying. It’s changing. It is craving a personalized approach that offers something a website can’t — you.

    You have the ability to create an experience for a shopper that can leave a lasting impact. From suggestions to information to stellar service, these experiences will shape the foundation of Retail’s next chapter. And we can’t wait to see what you do to usher it in.

    If you’re looking for specifics, we have a few other blog posts with last-minute tips for Small Business Saturday. We’ve found demos with our products to be particularly engaging with customers. If you’re looking for inspiration for how to bring any of our products to life, browse our site and watch our videos to learn more about the use cases for each.

    The Grommet opens it's first retail location in the Natick Mall

    As a store owner, the 96 hours post-Thanksgiving are a blur traveling at hyperspeed. With customers’ attention being vied for at every second, making an impression, let alone a sale is like trying to harness a tornado. We are here to be a resource in any capacity we can and we look forward to gathering our own learnings from our stores in Natick and Boston so as to improve our own service. 

    But for now. Best of luck. We are rooting for you. And we are thanking you for supporting local Makers and your fellow small business owners. You are helping shape our economy and country and we’re glad to be working alongside you.

  • When it comes to MAP pricing, you snooze you LOSE

    As a store owner, you know the ease of online shopping is a double-edged sword. Sure, it’s convenient, but for business owners, the underbelly of counterfeited products, price discrepancies, and showrooming, replace the thrill of finding a sale with the disappointment of losing one. The main culprits are usually on Amazon or eBay, selling the same product you are for less.

    These retail giants hijack MAP pricing, leaving you with inventory that’s difficult to move because you’re selling at the actual price. Your overhead costs don’t allow cutting margins to compete. And if sales continue to decline, you’re less inclined to take buying risks that might differentiate you and pay off down the road.

    We call this scenario L.O.S.E. – the Loss of Online Sales Effect.

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  • Make Your Store Pop with a POP Display

    A customizable Grommet POP display lets you capitalize on The Grommet's reputation for sourcing the latest innovative products from independent Makers within your store. It's an effective way to grab a customer's attention as they love being able to see new products backed by a brand they trust, in person, in their favorite local shop free of shipping charges.

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