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The Grommet Wholesale Creates Engaged Shoppers

Look at the products in your house, your store, your pockets and think about where they came from. Do you know? I don’t. I can tell you who gave it to me, maybe where I bought it, but most times, I have no clue whose idea it was or how it was made. I'm always interested to learn the stories behind products though. I'm sure most customers would be, too.



Sharing tales of innovation, championing the entrepreneurial spirit, that’s The Grommet's seven-year life’s work. I know where my Grommets come from and if you shop here or browse around for what can quickly turn into an hour, you will, too.

We say this a lot, but it’s true: Grommets are not just things. Grommets are products with a purpose invented by people with stories. We’re here to tell you those stories so you can tell your customers and make them more engaged. Who needs the PowerBall when you can hit that jackpot?

Telling your customer the story behind a product will blow them away. We see it at trade shows all the time. Luckily, you’re drawing from a limitless story well because we add new products every week.

See what happens when you tell customers Bittersweet was created after Shireen Maria’s husband made her a hair tie bracelet and engraved her name in Persian (her mom’s native language) backwards which translated to Bitter Sweet. Their heart will melt.

Let customers know that Ozobot was invented so Maker Nadar Hamda could get his daughters to play and learn with technology together rather than remain isolated on their own screens. In a week you’ll lose count of how many people can relate to the struggle of pulling kids away from a tablet or phone.

Sure Vejibag looks nice and will do wonders for your vegetables, but did you know that each is handsewn with organic cotton by Sally Erickson and her small team in Maine? And not only does Humble Brush make sustainable bamboo toothbrushes, but every sale funds oral care for those who typically go without it courtesy of the Humble Smile Foundation.

Stories create a connection. They inspire and move us. When they hear these stories, customers think about supporting the little guy, leveling the playing field, and sharing the story with someone they know. They also begin to build a deeper relationship with you, the Retailer and keeper of these stories. Stock your shelves with Grommets and develop a community of engaged shoppers eager to buy from you and spread the stories around.

If you're at one of these upcoming shows, stop by and say hi!

Are you a Retailer interested in sourcing innovative products for your store? Apply to The Grommet Wholesale here.

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