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Top 10 Email Marketing Tools

Not all email marketing tools are created equal. In fact, when it comes to selecting the platform that is right for your business and level of expertise, features, cost versus value, ease of use, and integrations, among other things, are at the top of the consideration list. But with seemingly endless options available, how do you know which is right for you? Here’s a primer to get you started in the right direction.

 

Mailchimp

For: Bloggers, small/local businesses

Features: This free email marketing service plan with upgraded paid tools lets you send 12,000 emails for up to 2,000 subscribers with the hopes of turning them into customers and visitors if they aren’t already. An email builder, autoresponders, and simple tracking for analytics allow you to set up delivery times based on a user’s timezone, segment based on geolocation, and assign contacts into groups. The platform integrates with WordPress, Magento, Shopify and social media platforms to send out surveys, import lists, and create campaigns. A tracking option lets you know who has opened the email message and which campaign links receive the most clicks, and drip emails can be sent to follow up based on website activity, abandoned carts, and activity or inactivity. What’s more, a subject line researcher allows you to plug in keywords or phrases you’re considering to see how well they performed for other users.

 

Constant Contact

For: E-marketing novices, small businesses

Features: This tiered marketing platform lets you manage your email lists, contacts, email templates, and marketing calendar with the option to integrate with hundreds of other apps you are already using. Choose from pre-designed templates or customize content and promotion ideas with a built-in social media sharing tools, free image library, and the ability to insert documents, polls, links to surveys, and videos. An event management tool lets you create coupons and download to share on social media, as well as easily track and report list segmentation. A dashboard shows you the number of opt-outs, complaints, bounces, forwards, and click-throughs.

 

HubSpot

For: All-in-one marketing gurus

Features: This customer-relationship-management platform with ties to sales tools features email marketing automation, a content management system, and landing page builder with analytics all in one place. A simple workflow even allows you to manage event invitations, registrations, and tickets using prebuilt automated workflows that streamline email marketing. If the platform isn’t intuitive enough, HubSpot offers customer support, in addition to online tutorials and courses that will up your inbound marketing game.

 

Drip

For: The e-commerce merchant

Features: This aptly named app is designed for streamlining the drip email process to convert visitors into subscribers and customers thanks to marketing automation. Form a deep understanding of customer intent and purchasing behavior with the ability to track metrics with integrations for WordPress, WooCommerce, Shopify, and Facebook ad integration, to name a few. The image-driven marketing can be simply created using email-gathering technology, pre-made templates, and drag-and-drop elements. Personalized follow-up emails can then be sent based on behaviors like cart abandonment, first-time users, returning website visitors, people who clicked a link on your site.

 

Campaign Monitor

For: The do-it-yourself-er

Features: This clutter-free, straight-forward interface is a one-stop provider for everything from a drag-and-drop email builder to autoresponders to create, send, and optimize hyper-targeted email marketing campaigns. No coding skills are required; however, HTML templates can be imported to personalize content using Excel or by copying and pasting content directly. The Template Builder tool also ensures that all emails are mobile responsive and shows you what your email will look like using Gmail, Hotmail, Yahoo and more. From there, the visual design tool maps out the customer’s journey thanks to responses to your email campaigns.

 

GetResponse

For: Eager medium-sized retailers new to email campaigns

Features: Easily create and deploy professional automated email campaigns with the added bonus of tracking purchasing behavior. Know how many subscribers view emails, unsubscribe, or click on links, as well as predict the best time of day to send out emails to increase open rates. In addition to the typical responsive forms, landing pages, A/B testing, third-party integration and autoresponders, GetResponse displays your data in easy-to-digest pie charts and bar graphs so you can view a summary of results after sending out surveys. GetResponse also has a platform for creating landing pages and even webinars, as well as a drag-and-drop builder to create campaigns, segment contacts, and send content designed for specific groups.

 

SendinBlue

For: The budget conscious

Features: This marketing software combines email and SMS campaigns into one platform complete with list management, campaign reporting, email layout optimization, and third-party integration. The transactional email service allows you to send more emails to a smaller database based on customer interaction and with the ability to segment your email list to send highly personalized emails to your customers at the right time thanks to a drag-and-drop builder. Add to that a wealth of autoresponders and automated workflows to engage your customers.

 

ConvertKit

For: Publishers and online creators

Features: Bloggers, podcasters, and social media influencers are a unique set and deserve and equally unique platform on which to create. Send attractive forms and custom-tailored emails to individual subscribers using a visual builder that allows you to actually see how your email sequences will play out thanks to automated email funnels that help guide a visitor through the buying process. Use the built-in landing page editor for your email marketing that only requires a source of traffic, like a YouTube channel or social media account. Create targeted autoresponder sequences and segment email based on on-site behavior, then run ultra-targeted campaigns to increase conversions with automated emails that feel personal.

 

ActiveCampaign

For: Sales and marketing experts

Features: Combine email marketing with a customer relationship management platform and sales automation to send behaviorally driven marketing and personalized sales campaigns tailored to individual users’ behaviors. What’s more, reach subscribers on the go by sending SMS messages and creating mobile-friendly sign-up forms to embed on your site. Use the ability to track on-site events to create actionable follow-ups, and create funnels using in/then logic that corresponds to subscriber actions, behavior, location, and social data. Lead and contact scoring lets you know who to prioritize when using the template editor for creating email campaigns.

 

Infusionsoft

For: The taskmaster

Features: A flowchart-style campaign leads to a higher return on investment with this lead-scoring customer relationship management platform. Highly customizable dashboards and autoresponders come alongside helpful task management features that show you daily appointments and which contacts need following up with. Build complete customer profiles to help create more targeted marketing campaigns and a dashboard that shows data and analytics based on sales information and customer financial history, on top of subscriber tagging tools.

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