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The New Clothesline Company Story

The New Clothesline Company - Lofti & Duo

Hang to dry

Using an electric or gas dryer may be easy. But it can be hard on your clothes and the environment. That’s why the founders of The New Clothesline Company, husband and wife team, Carol and James Bildahl, decided to reinvent the clothesline, making it simpler than ever to let your clothes air dry.

LOFTi is a clothes-drying rack that suspends from the ceiling by an easy-to-use pulley system. Move over flimsy, collapsible racks—LOFTI is designed to support the weight of an entire wet load of laundry. Simply load it up, lift it up, and let your clothes hang to dry. For individual items like socks,
bras and underwear, there’s DUO. Attach it to LOFTI or use it on its own. It can be reconfigured into two separate components.

Inspired by the laundry drying habits they witnessed during a trip to Ireland, Carol and James have created a timeless and modern version of Carol's grandmother’s drying rack. LOFTI comes with a step-by-step installation video and everything you need to let your laundry all hang out.
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